{"product_id":"essential-mcluhan-eric-mcluhan-9780415162456","title":"Essential McLuhan","description":"\u003cp\u003e\u003cem\u003eEssential McLuhan\u003c\/em\u003e brings together in one concise volume key writings by Marshall McLuhan, the hugely influential guru of the mass media. Today, in a communications environment transformed by the rapid spread of electronic media, McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world in the 1960s. A whole new generation is turning to his work to understand a global village made real by the coming of the information superhighway.\u003cbr\u003eThis comprehensive collection includes extracts from McLuhan's famous books \u003cem\u003eUnderstanding Media\u003c\/em\u003e and \u003cem\u003eThe Gutenberg Galaxy\u003c\/em\u003e, as well as selections from his other books, articles, correspondence, interviews and published speeches. There is also a 'sourcebook' of key quotations drawn from the whole body of McLuhan's work, and a full bibliography of writings by and about McLuhan.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eric McLuhan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415162459\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415162456\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/05\/1997\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 416\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.85d","brand":"Eric McLuhan","offers":[{"title":"Paperback","offer_id":43919697543423,"sku":"9780415162456","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_3a93864f-80f6-49ea-8d2b-d4e03d1b0e34.jpg?v=1680810813","url":"https:\/\/www.whiterainbookhouse.com\/products\/essential-mcluhan-eric-mcluhan-9780415162456","provider":"WR Book House","version":"1.0","type":"link"}