{"product_id":"essentials-of-corporate-communication-cees-b-m-van-riel-9780415328265","title":"Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management","description":"\u003cp\u003eThis lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. \u003c\/p\u003e \u003cp\u003eThe authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eEssentials of Corporate Communication\u003c\/em\u003e features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cees B. M. Van Riel, Charles J. Fombrun\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415328268\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415328265\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 328\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.24h x 6.48w x 0.94d","brand":"Cees B. M. Van Riel","offers":[{"title":"Hardcover","offer_id":44410349093119,"sku":"9780415328265","price":230.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5e189024-125c-414d-954e-1ea324a7decf.jpg?v=1697535895","url":"https:\/\/www.whiterainbookhouse.com\/products\/essentials-of-corporate-communication-cees-b-m-van-riel-9780415328265","provider":"WR Book House","version":"1.0","type":"link"}