{"product_id":"essentials-of-intellectual-property-alexander-i-poltorak-9780470888506","title":"Essentials of Intellectual Property: Law, Economics, and Strategy","description":"\u003cp\u003e\u003cb\u003eThe definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the \u003ci\u003eSecond Edition\u003c\/i\u003e of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works\u003c\/li\u003e \u003cli\u003eCovers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence\u003c\/li\u003e \u003cli\u003eOffers an introduction to IP licensing and enforcement\u003c\/li\u003e \u003cli\u003eNow features discussion of critical precedent-setting recent IP cases and proposed patent reform\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eProviding business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alexander I. Poltorak, Paul J. Lerner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470888504\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470888506\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/08\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.01h x 8.15w x 0.85d","brand":"Alexander I. Poltorak","offers":[{"title":"Paperback","offer_id":44046979989759,"sku":"9780470888506","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_aa6d6c05-9910-4204-b71d-61b04ddd76a1.jpg?v=1684987591","url":"https:\/\/www.whiterainbookhouse.com\/products\/essentials-of-intellectual-property-alexander-i-poltorak-9780470888506","provider":"WR Book House","version":"1.0","type":"link"}