{"product_id":"essentials-of-patents-andy-gibbs-9780471250500","title":"Essentials of Patents","description":"While there are many books on \"how to patent\" and patent law, Essentials of Patents delivers practical advice on how to leverage patents as a powerful competitive corporate tool.\u003cbr\u003e \u003cbr\u003e This is not your \"ordinary patent book\". It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each with its own chapter, includes the CEO \/ ICO, CFO, CTO, and cross functional managers of HR, Engineering, Manufacturing and IT. Essentials of Patents is arguably one of the first works on intellectual property that drives home the importance of patent creation, protection and exploitation throughout the enterprise.\u003cbr\u003e \u003cbr\u003e Gibbs and DeMatteis show how patents can enhance competitive intelligence, product development cost reduction, product line expansion, and revenue streams, making this guide a must-have for the savvy manager.\u003cbr\u003e \u003cbr\u003e In it, the authors introduce a new management methodology: Patent Quality Management, or \"PQM\". With public company market values more than 90% attributable to the value of intangible assets and patents, the time has come for all corporate managers, not just R\u0026amp;D and legal counsel, to master intellectual property management in this competitive global market (and shareholders are demanding it).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andy Gibbs, Bob DeMatteis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471250503\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471250500\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/06\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.58h x 6.58w x 0.77d","brand":"Andy Gibbs","offers":[{"title":"Paperback","offer_id":44919644848383,"sku":"9780471250500","price":42.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0b3797a8-0dc7-4640-a748-d6c4f9b80906.jpg?v=1710359077","url":"https:\/\/www.whiterainbookhouse.com\/products\/essentials-of-patents-andy-gibbs-9780471250500","provider":"WR Book House","version":"1.0","type":"link"}