{"product_id":"ethnographic-thinking-jay-hasbrouck-9781629581194","title":"Ethnographic Thinking: From Method to Mindset","description":"\u003cp\u003eThis book argues that 'ethnographic thinking'--the thought processes and patterns ethnographers develop through their practice--offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cem\u003eEthnographic Thinking\u003c\/em\u003e is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jay Hasbrouck\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1629581194\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781629581194\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/11\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.30d","brand":"Jay Hasbrouck","offers":[{"title":"Paperback","offer_id":43989414347007,"sku":"9781629581194","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_28e7dc0b-63d6-4285-af48-f7c44f4173ea.jpg?v=1683299362","url":"https:\/\/www.whiterainbookhouse.com\/products\/ethnographic-thinking-jay-hasbrouck-9781629581194","provider":"WR Book House","version":"1.0","type":"link"}