{"product_id":"evaluating-public-relations-tom-watson-9780749468897","title":"Evaluating Public Relations: A Guide to Planning, Research and Measurement","description":"\u003cp\u003eOperating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions.\u003cb\u003e\u003ci\u003e Evaluating Public Relations\u003c\/i\u003e\u003c\/b\u003e advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies.\u003cbr\u003eThis fully updated edition of \u003cb\u003e\u003ci\u003eEvaluating Public Relations\u003c\/i\u003e\u003c\/b\u003e includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Watson, Paul Noble\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749468890\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749468897\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/24\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.60d","brand":"Tom Watson","offers":[{"title":"Paperback","offer_id":43981169787135,"sku":"9780749468897","price":45.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a96cc1c2-6981-4239-8ad4-f3af46cab8a0.jpg?v=1683254038","url":"https:\/\/www.whiterainbookhouse.com\/products\/evaluating-public-relations-tom-watson-9780749468897","provider":"WR Book House","version":"1.0","type":"link"}