{"product_id":"evaluating-social-media-marketing-katarzyna-sanak-kosmowska-9780367651459","title":"Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour","description":"\u003cp\u003eThis book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Katarzyna Sanak-Kosmowska\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367651459\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367651459\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/31\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.41d","brand":"Katarzyna Sanak-Kosmowska","offers":[{"title":"Paperback","offer_id":44119520575743,"sku":"9780367651459","price":52.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ff2ba54d-824f-4426-add3-f038f6d17f15.jpg?v=1687409771","url":"https:\/\/www.whiterainbookhouse.com\/products\/evaluating-social-media-marketing-katarzyna-sanak-kosmowska-9780367651459","provider":"WR Book House","version":"1.0","type":"link"}