{"product_id":"evaluation-in-advertising-reception-s-bullo-9781137350428","title":"Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective","description":"Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e S. Bullo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137350423\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137350428\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/22\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 207\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.56d","brand":"S. Bullo","offers":[{"title":"Hardcover","offer_id":47423686902015,"sku":"9781137350428","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dc8b4f51-5f2a-413d-965f-784fca238b5f.jpg?v=1761528806","url":"https:\/\/www.whiterainbookhouse.com\/products\/evaluation-in-advertising-reception-s-bullo-9781137350428","provider":"WR Book House","version":"1.0","type":"link"}