{"product_id":"evangelist-marketing-alex-l-goldfayn-9781936661091","title":"Evangelist Marketing: What Apple, Amazon, and Netflix Understand about Their Customers (That Your Company Probably Doesn't)","description":"In \u003ci\u003eEvangelist Marketing\u003c\/i\u003e, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. \u003cp\u003e\u003c\/p\u003eIn this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars--easy money that's voluntarily being left on the table. \u003cp\u003e\u003c\/p\u003eThen he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eEvangelist Marketing\u003c\/i\u003e is written for consumer tech companies big and small--from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alex L. Goldfayn\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1936661098\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781936661091\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Benbella Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/03\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.14lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.36w x 0.95d","brand":"Alex L. Goldfayn","offers":[{"title":"Hardcover","offer_id":44074250567935,"sku":"9781936661091","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ee4e8bd6-395f-462c-b6f6-d54f73ad8675.jpg?v=1685452667","url":"https:\/\/www.whiterainbookhouse.com\/products\/evangelist-marketing-alex-l-goldfayn-9781936661091","provider":"WR Book House","version":"1.0","type":"link"}