{"product_id":"event-marketing-diego-rinallo-9788885486249","title":"Event Marketing","description":"\u003cp\u003e\u003cb\u003eMaster the art of event marketing and create unforgettable brand experiences.\u003c\/b\u003e This comprehensive guide provides hands-on answers to key questions about leveraging events in your marketing communication mix.\u003c\/p\u003e\u003cp\u003eIs this book for you? Absolutely, if you're a brand, product, or communication manager, an event agency professional, or a marketing student eager to excel in the world of marketing events. Discover how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eCraft\u003c\/b\u003e winning event strategies\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMeasure\u003c\/b\u003e event ROI and maximize impact\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eManage\u003c\/b\u003e event agencies effectively\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDeliver\u003c\/b\u003e memorable brand experiences\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTransform your approach to event marketing and achieve remarkable results. \u003ci\u003eEvent Marketing\u003c\/i\u003e equips you with the knowledge and tools to create events that resonate with your target audience and drive brand success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Diego Rinallo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 888548624X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9788885486249\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Egea Spa - Bocconi University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 172\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 5.80w x 0.40d","brand":"Diego Rinallo","offers":[{"title":"Paperback","offer_id":48446517444863,"sku":"9788885486249","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2e3932cb-79fa-4d02-a064-7fb00cabd2ba.jpg?v=1777225165","url":"https:\/\/www.whiterainbookhouse.com\/products\/event-marketing-diego-rinallo-9788885486249","provider":"WR Book House","version":"1.0","type":"link"}