{"product_id":"event-marketing-in-the-context-florian-neus-9783658292614","title":"Event Marketing in the Context of Higher Education Marketing and Digital Environments","description":"\u003cp\u003eEvent marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented.\u003c\/p\u003e​\u003cb\u003eAbout the Author: \u003c\/b\u003e\u003cp\u003e\u003cb\u003eFlorian Neus\u003c\/b\u003e works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Florian Neus\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 365829261X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783658292614\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer Gabler\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/26\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.40d","brand":"Florian Neus","offers":[{"title":"Paperback","offer_id":44073663496447,"sku":"9783658292614","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_05eb2ecd-81d3-4263-a3f9-ab45325cbfd0.jpg?v=1685449162","url":"https:\/\/www.whiterainbookhouse.com\/products\/event-marketing-in-the-context-florian-neus-9783658292614","provider":"WR Book House","version":"1.0","type":"link"}