{"product_id":"event-sponsorship-and-fundraising-tom-lunt-9780749480929","title":"Event Sponsorship and Fundraising: An Advanced Guide","description":"\u003cp\u003eSecuring sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. \u003cb\u003e\u003ci\u003eEvent Sponsorship and Fundraising\u003c\/i\u003e\u003c\/b\u003e explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cb\u003e\u003ci\u003eEvent Sponsorship and Fundraising\u003c\/i\u003e\u003c\/b\u003e places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Lunt, Eva Nicotra\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749480920\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749480929\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/27\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.78d","brand":"Tom Lunt","offers":[{"title":"Paperback","offer_id":43925878374655,"sku":"9780749480929","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_278e4074-5e2c-4e1f-a5b0-ccc460823443.jpg?v=1681079909","url":"https:\/\/www.whiterainbookhouse.com\/products\/event-sponsorship-and-fundraising-tom-lunt-9780749480929","provider":"WR Book House","version":"1.0","type":"link"}