{"product_id":"everybody-wins-bing-gordon-9798217176687","title":"Everybody Wins: What Games Teach Us about Making Products People Love","description":"\u003cb\u003eFrom the visionary force behind EA's most beloved video games, a must-read book on what the billion-dollar secrets of game design can teach us about building products better and making customers happier\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eVideo games are the biggest entertainment industry in the world--for a reason. Games tap into human psychology and drives like nothing else. So how can we recreate the satisfaction we feel playing games in day-to-day life? How can we harness that feeling to grow better businesses? \u003cp\u003e\u003c\/p\u003eThese are the questions Bing Gordon has been trying to answer over his 40 year career in tech. Affectionately known as the godfather of the video game world, his influence and canonized \"Gamification Checklist\" have shaped the games and companies we engage with every day: EA Sports, Farmville, The Sims, Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo, and Cameo, to name a few. \u003cp\u003e\u003c\/p\u003eNow, in \u003ci\u003eEverybody Wins\u003c\/i\u003e, Bing dives into each of the eight core elements of his checklist, lessons extracted from a lifetime in games: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eWow Moments\u003c\/b\u003e Lead with unforgettable moments of exaltation\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEverybody Wins\u003c\/b\u003e Engineer wins to be frequent, evident, and earned\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eInvest and Express\u003c\/b\u003e Create opportunities for self-expression and recognition\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSession Economics\u003c\/b\u003e Make every session feel worth the time it took\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSocial Integration\u003c\/b\u003e Prioritize integrating social connection, always\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRetention Hacking\u003c\/b\u003e Build \"forever franchises\" that delight and grow\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGame Loops\u003c\/b\u003e Design satisfying repetition\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eQuantify Everything\u003c\/b\u003e Measure achievements at the micro-level\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003ePacked with unforgettable stories of Bing's mind-boggling career, \u003ci\u003eEverybody Wins\u003c\/i\u003e imparts hard-earned wisdom that any business and anyone can implement for creating irresistible products and experiences. As all well-designed games show, when these principles are applied, you'll always feel like you're winning.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bing Gordon,Chloe Gordon\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798217176687\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Portfolio\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/27\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs","brand":"Bing Gordon","offers":[{"title":"Hardcover","offer_id":48448693240063,"sku":"9798217176687","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e5e3dcf2-52c3-41b1-8fde-ddcb63b14d07.jpg?v=1777260054","url":"https:\/\/www.whiterainbookhouse.com\/products\/everybody-wins-bing-gordon-9798217176687","provider":"WR Book House","version":"1.0","type":"link"}