{"product_id":"everydata-john-h-johnson-9781629561011","title":"Everydata: The Misinformation Hidden in the Little Data You Consume Every Day","description":"\u003cp\u003eWhile everyone is talking about \"big data,\" the truth is that understanding the \"little data\"--the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on--is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day, but has no idea how to interpret it correctly. EVERYDATA explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day. EVERYDATA is filled with countless examples of people misconstruing data--with results that range from merely frustrating to catastrophic: The space shuttle Challenger exploded in part because the engineers were reviewing a limited sample set. Millions of women avoid caffeine during pregnancy because they interpret correlation as causation. Attorneys faced a $1 billion jury verdict because of outlier data. Each chapter highlights one commonly misunderstood data concept, using both realworld and hypothetical examples from a wide range of topics, including business, politics, advertising, law, engineering, retail, parenting, and more. You'll find the answer to the question--\"Now what?\"--along with concrete ways you can use this information to immediately start making smarter decisions, today and every day.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John H. Johnson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1629561010\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781629561011\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/05\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 02\/08\/2016","brand":"John H. Johnson","offers":[{"title":"Hardcover","offer_id":43984733372671,"sku":"9781629561011","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2d7fa1d5-f920-4ca6-a15c-2641539923e7.jpg?v=1683273921","url":"https:\/\/www.whiterainbookhouse.com\/products\/everydata-john-h-johnson-9781629561011","provider":"WR Book House","version":"1.0","type":"link"}