{"product_id":"everyday-communication-strategies-amanda-coleman-9781398606975","title":"Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand","description":"\u003cp\u003e\u003cb\u003eProtect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFor most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still everyday problems, challenges and incidents to be faced, including customer complaints, campaign failure, staff comments and online criticism. \u003cb\u003e\u003ci\u003eEveryday Communication Strategies\u003c\/i\u003e\u003c\/b\u003e shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. It provides a blueprint to help you move from identification to intervention to action. The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure. \u003cp\u003e\u003c\/p\u003eThe book contains tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. \u003cb\u003e\u003ci\u003eEveryday Communication Strategies\u003c\/i\u003e\u003c\/b\u003e is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Amanda Coleman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398606979\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398606975\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/29\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.72d","brand":"Amanda Coleman","offers":[{"title":"Paperback","offer_id":44064538427647,"sku":"9781398606975","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d01d91a7-b2ce-41db-bdda-210c6bc6e62d.jpg?v=1685396082","url":"https:\/\/www.whiterainbookhouse.com\/products\/everyday-communication-strategies-amanda-coleman-9781398606975","provider":"WR Book House","version":"1.0","type":"link"}