{"product_id":"everything-originated-from-milk-hiroo-takahashi-9789811234088","title":"Everything Originated from Milk: Case Study of Nestle","description":"This book is essentially a case study of food giant Nestlé, the largest food company in the world which was born in the town of Vevey, Switzerland over hundreds of years ago. Prof Takahashi's interest in Nestlé was sparked 50 years ago when he visited Nestlé during a trip to Switzerland. He took painstaking efforts to research and discover the secrets of Nestlé's success over the last few decades. In this book, Prof Takahashi expounds what has made Nestlé a world-reigning global corporation despite its small domestic Swiss market through examining its corporate strategy and R\u0026amp;D, and illustrates how Nestlé became the most representative and symbolic company among today's successful Swiss companies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hiroo Takahashi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9811234086\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789811234088\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e World Scientific Publishing Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/03\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d","brand":"Hiroo Takahashi","offers":[{"title":"Hardcover","offer_id":44129926217983,"sku":"9789811234088","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4c73488b-7471-4fb3-8388-6ccf8fe650cb.jpg?v=1687466575","url":"https:\/\/www.whiterainbookhouse.com\/products\/everything-originated-from-milk-hiroo-takahashi-9789811234088","provider":"WR Book House","version":"1.0","type":"link"}