{"product_id":"everything-you-ever-wanted-to-hilary-jm-topper-mpa-9781440153624","title":"Everything You Ever Wanted to Know About Social Media, but were afraid to ask...: Building Your Business Using Consumer Generated Media","description":"Social media is becoming the fastest way to communicate ideas and values. Are you using this ever-changing media to effectively communicate your messages? In \u003ci\u003eEverything You Ever Wanted to Know About Social Media, but were afraid to ask...\u003c\/i\u003e, author and public relations professional Hilary JM Topper, MPA provides an understanding of social media.\u003cp\u003e Designed for marketing professionals, small business owners, and non-profit organization executives, \u003ci\u003eEverything You Ever Wanted to Know About Social Media, but were afraid to ask...\u003c\/i\u003e is filled with detailed, how-to information on the sometimes complicated online world. Guiding readers through the importance of implementing social media tactics into their marketing mix to increase awareness and maintain visibility, this guide: Describes how to use social media sites, blogs, and microblogs Reviews more than a dozen social networking sites Provides an understanding of the importance of podcasts and video podcasts Discusses what it means to \"Go Viral\" Gives suggestions for handling crisis situations via the Web \u003ci\u003eEverything You Ever Wanted to Know About Social Media, but were afraid to ask...\u003c\/i\u003e highlights the power of consumer-generated media and how it can be used effectively to help grow your business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hilary Jm Topper Mpa\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1440153620\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781440153624\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/13\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 190\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.44d\u003c\/p\u003e","brand":"Hilary Jm Topper Mpa","offers":[{"title":"Paperback","offer_id":44066180432127,"sku":"9781440153624","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fbfded2e-2971-4582-a46e-b01ff43d8c5b.jpg?v=1685405766","url":"https:\/\/www.whiterainbookhouse.com\/products\/everything-you-ever-wanted-to-hilary-jm-topper-mpa-9781440153624","provider":"WR Book House","version":"1.0","type":"link"}