{"product_id":"evolution-of-media-michael-a-noll-9780742554825","title":"Evolution of Media","description":"A concise introduction to the evolution of communication media, \u003ci\u003eThe Evolution of Media\u003c\/i\u003e is unique in that it treats both mass media and interpersonal media. The first part of the book describes the history and development of media technology. The second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The last section presents a simple methodology to help predict the success of new media products and services. This book is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in the big picture of communication media.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael A. Noll\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0742554821\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780742554825\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/20\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 214\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.98h x 5.66w x 0.66d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 05\/01\/2007 pg. 229","brand":"Michael A. Noll","offers":[{"title":"Paperback","offer_id":48065077248255,"sku":"9780742554825","price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3e064544-b637-482f-8320-2ae0fe19106a.jpg?v=1768672850","url":"https:\/\/www.whiterainbookhouse.com\/products\/evolution-of-media-michael-a-noll-9780742554825","provider":"WR Book House","version":"1.0","type":"link"}