{"product_id":"evolution-politics-and-charisma-elesa-zehndorfer-9781138625044","title":"Evolution, Politics and Charisma: Why Do Populists Win?","description":"\u003cp\u003e\u003cem\u003eEvolution, Politics and Charisma: Why do Populists Win? \u003c\/em\u003eshines compelling new light on the way in which the systematic targeting and manipulation of human physiology remain a cornerstone of all populist political campaigns. Readers wishing to make sense of the populist juggernauts of Trump and Brexit and of the cyclical and formulaic nature of the rise and fall of charismatic populism will find this book particularly appealing.\u003c\/p\u003e\u003cp\u003eElesa Zehndorfer begins by presenting a highly applied explanation of the critical importance of political physiology, physiology theory, neuroscience and evolutionary biology in populist charismatic politics. She later eloquently explains how manipulation of physiological variables (such as heightened testosterone and dopamine) renders the political rally one of the most powerful weapons in a populist leaders' campaign. Weber's seminal conceptualisation of charisma 'in statu nascendi' and Hyman Minsky's insightful theories of cyclical boom-and-bust scenarios are then juxtaposed alongside physiological theory to greatly amplify our understanding of the powerful biological antecedents of charismatic populism. These theoretical observations are then applied directly to recent high-profile populist campaigns - including the 2016 Trump Presidential campaign and early Presidency - and the Brexit referendum, to elucidating and compelling effect. \u003c\/p\u003e\u003cp\u003eUltimately, \u003ci\u003eEvolution, Politics and Charisma\u003c\/i\u003e paints a clear evolutionary picture of the way in which politics is an emotional - not a rational - process, where our emotions are continually targeted to great, and strategic, effect, and where the most recent intersection of technology and physiology has driven the greatest surge in populism ever seen across the Western hemisphere since the 1930's. Acknowledging this reality opens up exciting vistas in our understanding of the true power of charismatic populism and provides answers as to how its seductive and often dangerous power can be effectively resisted.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Elesa Zehndorfer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138625043\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138625044\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.37d","brand":"Elesa Zehndorfer","offers":[{"title":"Paperback","offer_id":48087754539263,"sku":"9781138625044","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d5a70a09-344b-492a-bdfb-282990f42032.jpg?v=1769101208","url":"https:\/\/www.whiterainbookhouse.com\/products\/evolution-politics-and-charisma-elesa-zehndorfer-9781138625044","provider":"WR Book House","version":"1.0","type":"link"}