{"product_id":"excellence-through-innovation-dr-shyam-banshidhar-shukla-9798896105121","title":"Excellence Through Innovation: Brand Management","description":"\u003cp\u003eExcellence Through Innovation (Brand Management) by Dr. Shyam Shukla offers a comprehensive approach to understanding the intersection of innovation and brand management. The book emphasizes how innovation drives brand success and long-term value. It covers essential topics like brand positioning, customer engagement, and competitive advantage, highlighting the role of creativity and adaptability in brand strategies. Dr. Shukla incorporates case studies to demonstrate how innovative brands thrive in today's dynamic market environment. Designed for both professionals and students, this book provides practical insights into creating distinctive, resilient brands that stand out through continuous innovation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dr Shyam Banshidhar Shukla\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798896105121\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Notion Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/08\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.53d","brand":"Dr Shyam Banshidhar Shukla","offers":[{"title":"Paperback","offer_id":48852358594815,"sku":"9798896105121","price":25.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/excellence-through-innovation-dr-shyam-banshidhar-shukla-9798896105121","provider":"WR Book House","version":"1.0","type":"link"}