{"product_id":"expand-grow-thrive-pete-canalichio-9781787437821","title":"Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands Into Global Brands Through the Lasso Method","description":"In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pete Canalichio\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1787437825\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781787437821\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/12\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.30w x 1.10d","brand":"Pete Canalichio","offers":[{"title":"Hardcover","offer_id":44078662091007,"sku":"9781787437821","price":48.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_71db6402-b301-46f8-9c0e-2efe730ff443.jpg?v=1685476785","url":"https:\/\/www.whiterainbookhouse.com\/products\/expand-grow-thrive-pete-canalichio-9781787437821","provider":"WR Book House","version":"1.0","type":"link"}