{"product_id":"experience-my-brand-joe-tawfik-9781632991270","title":"Experience My Brand: How Successful Companies Develop Loyal Customers and Increase Profits","description":"\u003cp\u003eAuthor Joe Tawfik presents an assured collection of valuable insights in \u003cem\u003eExperience My Brand \u003c\/em\u003ethat are based on his 25-plus years in senior management. His expertise as CEO of business services companies in particular underlies his assertion that to differentiate itself in the age of digital disruption, a company must make branded customer experience part of its corporate strategy. Rather than relegate customer experience management to any one department, such as marketing, it must become \"embedded within a company's DNA.\"\u003c\/p\u003e\u003cp\u003eYou will learn through detailed analysis and real-world illustrations how to: \u003c\/p\u003e\u003cp\u003e- Analyze, Design, and Measure Customer Experience \u003c\/p\u003e\u003cp\u003e- Implement Superior Customer Experience Initiatives\u003c\/p\u003e\u003cp\u003e- Consider how Customer Experience Will Change and Transform the Future\u003c\/p\u003e\u003cp\u003eWith its plentiful tables and figures to complement his text, \u003cem\u003eExperience My Brand\u003c\/em\u003e puts theory into practice in a way that will keep you alert and engaged. \u003cem\u003eExperience My Brand's\u003c\/em\u003e unique message makes it a must-have guide for senior managers and their teams who seek to strengthen this critical aspect of their businesses as well as anybody wanting to learn about this increasingly important field.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joe Tawfik\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1632991276\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781632991270\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Display of Power Publishing, Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/28\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 370\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.82d","brand":"Joe Tawfik","offers":[{"title":"Paperback","offer_id":44058377191679,"sku":"9781632991270","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e39f513c-b114-47d6-9264-f6f9793a76f9.jpg?v=1685052202","url":"https:\/\/www.whiterainbookhouse.com\/products\/experience-my-brand-joe-tawfik-9781632991270","provider":"WR Book House","version":"1.0","type":"link"}