{"product_id":"experimental-design-douglas-w-cunningham-9781568814681","title":"Experimental Design: From User Studies to Psychophysics","description":"\u003cp\u003eAs computers proliferate and as the field of computer graphics matures, it has become increasingly important for computer scientists to understand how users perceive and interpret computer graphics. \u003cstrong\u003eExperimental Design: From User Studies to Psychophysics\u003c\/strong\u003e is an accessible introduction to psychological experiments and experimental design, covering the major components in the design, execution, and analysis of perceptual studies. \u003c\/p\u003e\u003cp\u003eThe book begins with an introduction to the concepts central to designing and understanding experiments, including developing a research question, setting conditions and controls, and balancing specificity with generality. The book then explores in detail a number of types of experimental tasks: free description, rating scales, forced-choice, specialized multiple choice, and real-world tasks as well as physiological studies. It discusses the advantages and disadvantages of each type and provides examples of that type of experiment from the authors' own work. The book also covers stimulus-related issues, including popular stimulus resources. It concludes with a thorough examination of statistical techniques for analyzing results, including methods specific to individual tasks.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Douglas W. Cunningham,Christian Wallraven\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1568814682\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781568814681\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e A K PETERS\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/17\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 408\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.10w x 0.80d","brand":"Douglas W. Cunningham","offers":[{"title":"Hardcover","offer_id":48088575541503,"sku":"9781568814681","price":190.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_73f37ab7-57bc-4c0a-864b-4bbf21304b93.jpg?v=1769105535","url":"https:\/\/www.whiterainbookhouse.com\/products\/experimental-design-douglas-w-cunningham-9781568814681","provider":"WR Book House","version":"1.0","type":"link"}