{"product_id":"expert-systems-for-scanner-data-john-m-mccann-9780792390763","title":"Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience","description":"This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John M. McCann,John P. Gallagher\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0792390768\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780792390763\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/1990\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 6.62w x 0.78d","brand":"John M. McCann","offers":[{"title":"Hardcover","offer_id":48517435752703,"sku":"9780792390763","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ab90cbdf-bc3f-405a-80bc-5fa2395a0504.jpg?v=1778731895","url":"https:\/\/www.whiterainbookhouse.com\/products\/expert-systems-for-scanner-data-john-m-mccann-9780792390763","provider":"WR Book House","version":"1.0","type":"link"}