{"product_id":"exploring-media-research-andy-ruddock-9781473902534","title":"Exploring Media Research: Theories, Practice, and Purpose","description":"Donald Trump's use of Twitter, the \"Angelina Effect,\" social media mourning, cyber-bullying: in today's media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do.\u003cbr\u003e \u003cbr\u003e In \u003cstrong\u003eExploring Media Research\u003c\/strong\u003e, author Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don't need huge amounts of time or money to do meaningful media analysis. This book: \u003cbr\u003e \u003cul\u003e \u003cli\u003eExplains how principles of motivation, causation, generalizability, and ethics apply to media research.\u003c\/li\u003e \u003cli\u003eOutlines different forms of 'reality' created by media stories, media users, and the blending of media and interpersonal communication.\u003c\/li\u003e \u003cli\u003eIdentifies key areas of research, from media industries, content and events to regulation, policy and audiences.\u003c\/li\u003e \u003cli\u003eDemonstrates how key concepts translate into actual research methods, from archival and field research to the analysis of 'big data'.\u003c\/li\u003e \u003cli\u003eBrings theory to life throughout with a range of contemporary case studies.\u003c\/li\u003e \u003c\/ul\u003e \u003cstrong\u003eExploring Media Research\u003c\/strong\u003e is a thoughtful, pragmatic approach to both gathering and analyzing media data, and so making sense of the chaotic, complex, compelling world of media influence in the 21st century. It is essential reading for students and researchers across media, communication, and cultural studies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andy Ruddock\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1473902533\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781473902534\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/08\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 6.80w x 0.90d","brand":"Andy Ruddock","offers":[{"title":"Hardcover","offer_id":44123873935615,"sku":"9781473902534","price":167.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_158098ec-2df1-47b8-9df0-7c2bf8c2dd73.jpg?v=1687433393","url":"https:\/\/www.whiterainbookhouse.com\/products\/exploring-media-research-andy-ruddock-9781473902534","provider":"WR Book House","version":"1.0","type":"link"}