{"product_id":"exploring-the-dynamics-of-wine-tatiana-bouzdine-chameeva-9783111428321","title":"Exploring the Dynamics of Wine Tourism: Case Studies and Best Practices Around the Globe","description":"\u003cp\u003eThe strong move to sustainability is one of the dominant reasons for wine companies to innovate, diversify into servitization, and to reconsider the range of activities they offer. Wine tourism accounts for more than 50 billion euros of direct revenue in the world economy. There is significant potential in assisting wineries secure sustainability and contribute to the economic development of their regions. \u003c\/p\u003e \u003cp\u003eThe typical wine tourism offer based on a good wine tasting is no longer sufficient for average wine visitors. Developing green tourism, empowering digital skills and entrepreneurial capacities would help wineries to attract young generations and gain the loyalty of a clientele in demand for rich and original experiences. It would also directly strengthen the competitiveness of local communities through diversified touristic offers, build the resilience of wineries and their economic regions. The book will investigate topical contemporary industry challenges and that can advance applied researchand education in the wider tourism field. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tatiana Bouzdine-Chameeva\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 311142832X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783111428321\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e de Gruyter\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/17\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 386\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.88d","brand":"Tatiana Bouzdine-Chameeva","offers":[{"title":"Hardcover","offer_id":48460320637183,"sku":"9783111428321","price":117.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fd0d6e50-f159-4872-b977-463c4d7aff56.jpg?v=1777413978","url":"https:\/\/www.whiterainbookhouse.com\/products\/exploring-the-dynamics-of-wine-tatiana-bouzdine-chameeva-9783111428321","provider":"WR Book House","version":"1.0","type":"link"}