{"product_id":"exploring-the-power-of-electronic-sandra-maria-correia-loureiro-9781522585756","title":"Exploring the Power of Electronic Word-of-Mouth in the Services Industry","description":"User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sandra Maria Correia Loureiro\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522585753\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522585756\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/26\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 390\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 1.06d","brand":"Sandra Maria Correia Loureiro","offers":[{"title":"Hardcover","offer_id":48449713701119,"sku":"9781522585756","price":295.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a4443731-6093-4db8-8901-ab1629fbecf6.jpg?v=1777264589","url":"https:\/\/www.whiterainbookhouse.com\/products\/exploring-the-power-of-electronic-sandra-maria-correia-loureiro-9781522585756","provider":"WR Book House","version":"1.0","type":"link"}