{"product_id":"exponential-influence-adrian-c-ott-9780986030628","title":"Exponential Influence: Designing Digital Habits That Engage Distracted Customers","description":"\u003cp\u003e\u003ci\u003eEveryone knows that repetition forms habits.\u003cbr\u003e But did you know that repetition KILLS digital habits?\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eDigital Habits are powerful and different. They also create a unique competitive advantage for market leaders like Google.\u003c\/p\u003e \u003cp\u003eYour customers are more distracted and less loyal than ever in today's time-starved, always-connected economy. Digital Habits integrate human neuroscience with the latest technology to gain more traction throughout the customer journey.\u003c\/p\u003e \u003cp\u003eThis book provides fresh ideas for CMOs, customer experience, strategy, and digital marketing executives who seek to apply the latest marketing and technology approaches to win more business. You will discover: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eFive Triggers based on neuroscience that engage every prospective buyer\u003c\/li\u003e \u003cli\u003eHow Amazon, Disney, and Apple put customer loyalty on steroids by designing Digital Habit Ecosystems\u003c\/li\u003e \u003cli\u003eFrameworks that help you apply Digital Habit techniques to grow your business and gain a competitive edge.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eThe Exponential Influence(R) Book Series\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExponential Influence(R) is a series of fast-reading books that enable executives and organizations to rapidly learn about leading-edge neuroscience, motivation, marketing, leadership and technology strategies used in the Silicon Valley and beyond. Filled with practical case studies and ideas, the series helps you to apply the latest techniques to increase your business and personal success. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Adrian C. Ott\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0986030627\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780986030628\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Exponential Edge Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.28d","brand":"Adrian C. Ott","offers":[{"title":"Paperback","offer_id":48443784790271,"sku":"9780986030628","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6e88774b-78b3-4789-a596-c00749630f83.jpg?v=1777207831","url":"https:\/\/www.whiterainbookhouse.com\/products\/exponential-influence-adrian-c-ott-9780986030628","provider":"WR Book House","version":"1.0","type":"link"}