{"product_id":"export-expand-rupert-sutton-9798570556768","title":"Export \u0026 Expand: Turn Crisis into Opportunity","description":"Export \u0026amp; Expand is a practical guide to taking your business global. The 2021 edition highlights how firms can prosper in the post Covid-19 world including changing business model, dialling up e-Commerce and social media activities; and out sourcing sales \u0026amp; marketing functions. Export and Expand is written for consumer focused companies and is based on the author's 22 years of experience working with FMCG, healthcare, retail and distributors in Asia-Pacific and the Middle East. The book covers the 8 essential steps in expanding globally from prioritising export markets, deciding who to target, finding the right Go-to-Market partners, product development and branding, the export team, selling and negotiation, marketing for sell-thru and creating a robust export business plan.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rupert Sutton\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798570556768\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/24\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 310\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.65d","brand":"Rupert Sutton","offers":[{"title":"Paperback","offer_id":49167996289279,"sku":"9798570556768","price":12.24,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/export-expand-rupert-sutton-9798570556768","provider":"WR Book House","version":"1.0","type":"link"}