{"product_id":"export-planning-joris-j-a-leeman-9783839137864","title":"Export Planning: A 10 - step approach","description":"The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 - step approach, to create your international marketing plan It will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; -Put together a sound line of reasoning from strategy to implementation. This book provides you with: -An Export Planning - Model: a framework to develop your International Marketing Plan; -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; -10 steps and 5P's for export which can be used as a toolkit; -A checklist to review whether you are ready for export; \"The secret of successful international trade can be found in applying the 4C's of marketing and matching them with the 5P's for export: product, performance, partners, people and perseverance.\" A book for practitioners and thinkers; students and managers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joris J. a. Leeman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3839137861\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783839137864\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Books on Demand\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/09\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 250\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 7.44w x 0.53d","brand":"Joris J. a. Leeman","offers":[{"title":"Paperback","offer_id":43940866785535,"sku":"9783839137864","price":51.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_d8f0eba3-a2ff-4bf3-a0a6-84f6e6a0ee59.jpg?v=1681449617","url":"https:\/\/www.whiterainbookhouse.com\/products\/export-planning-joris-j-a-leeman-9783839137864","provider":"WR Book House","version":"1.0","type":"link"}