{"product_id":"exporting-laurent-houlier-9781952538445","title":"Exporting: Key Considerations For International Business Growth","description":"\u003cb\u003eThis book equips readers to optimize genuine export opportunities.\u003c\/b\u003e\u003cp\u003eGlobalization or international development is more vital than ever for business survival, let alone growth. This book equips readers to optimize genuine export opportunities.\u003c\/p\u003e\u003cp\u003eIt addresses the fears and risks associated with exporting and reassures readers that international growth is available to any business that conducts in-depth research, adopts the right attitude, and develops a comprehensive strategy.\u003c\/p\u003e\u003cp\u003eReaders are challenged to consider seven key business considerations facing them when seeking success in export markets: product and service adaptation, comprehensive communication, portable protected branding, high-performance tradeshows, optimized go-to-market channels, fit-for-purpose internal organization, and controlled effective cashflow.\u003c\/p\u003e\u003cp\u003eThis concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Laurent Houlier, John Blaskey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1952538440\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781952538445\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/18\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.30d","brand":"Laurent Houlier","offers":[{"title":"Paperback","offer_id":44321650901247,"sku":"9781952538445","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d4449785-3866-4ae6-995f-a4bb2c8e160b.jpg?v=1696331981","url":"https:\/\/www.whiterainbookhouse.com\/products\/exporting-laurent-houlier-9781952538445","provider":"WR Book House","version":"1.0","type":"link"}