{"product_id":"eye-tracking-in-user-experience-jennifer-romano-bergstrom-9780124081383","title":"Eye Tracking in User Experience Design","description":"\u003cp\u003e\u003ci\u003eEye Tracking for User Experience Design\u003c\/i\u003e explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jennifer Romano Bergstrom\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 012408138X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780124081383\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan Kaufmann Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/21\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 7.50w x 0.80d","brand":"Jennifer Romano Bergstrom","offers":[{"title":"Paperback","offer_id":48112830152959,"sku":"9780124081383","price":59.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0638e6c5-8279-4324-843a-2d5db7dab6da.jpg?v=1769611223","url":"https:\/\/www.whiterainbookhouse.com\/products\/eye-tracking-in-user-experience-jennifer-romano-bergstrom-9780124081383","provider":"WR Book House","version":"1.0","type":"link"}