{"product_id":"f-commerce-handbook-paul-marsden-9780071806138","title":"F-Commerce Handbook","description":"\u003cp\u003e\u003cb\u003eThe 10 Secrets to Selling on the World's #1 Social Network\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFacebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by \u003ci\u003eselling \u003c\/i\u003eon Facebook.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe f-Commerce Handbook \u003c\/i\u003eshows you how. From the co-editors of \u003ci\u003eSocial Commerce Today\u003c\/i\u003e, \u003ci\u003eThe f-Commerce Handbook\u003c\/i\u003e delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe f-Commerce Handbook \u003c\/i\u003ereveals ten smart but simple secrets for running profitable sales events on Facebook, all designed and proven to build your business and monetize your efforts.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCapitalize on impulse purchasing\u003c\/li\u003e\n\u003cli\u003eGet customers emotionally involved with your product\u003c\/li\u003e\n\u003cli\u003eUse social media as an \"experience delivery mechanism\"\u003c\/li\u003e\n\u003cli\u003eCreate powerful social incentives\u003c\/li\u003e\n\u003cli\u003eMake customers feel indebted to buy from you\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFacebook is the selling tool of the future. Start building your f-commerce strategy now, and start making Facebook pay today by turning \"Likes\" into \"Buys.\"\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Marsden,Paul Chaney\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 007180613X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071806138\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 96\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.20d","brand":"Paul Marsden","offers":[{"title":"Paperback","offer_id":47424973340927,"sku":"9780071806138","price":13.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_95cf8230-811d-4a98-8b1a-7d70ff25d5d2.jpg?v=1761536128","url":"https:\/\/www.whiterainbookhouse.com\/products\/f-commerce-handbook-paul-marsden-9780071806138","provider":"WR Book House","version":"1.0","type":"link"}