{"product_id":"face-value-cary-carson-9780813939377","title":"Face Value: The Consumer Revolution and the Colonizing of America","description":"\u003cp\u003eThe Industrial Revolution was previously understood as having awakened an enormous, unquenchable thirst for material consumption. People up and down the social order had discovered and were indulging in the most extraordinary passion for consumer merchandise in quantities and varieties that had been unimaginable to their parents and grandparents. It was indeed a revolution, but a \u003ci\u003econsumer\u003c\/i\u003e revolution at the start.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eFace Value, \u003c\/i\u003e Cary Carson expands and updates his groundbreaking earlier work to address the intriguing question of how Americans became the world's consummate consumers. Prior to the rise of gentry culture in eighteenth-century North America, there was still a decided sameness to people's material lives. About mid-century, though, a lust for fancy goods, coupled with social aspiration, began to transform American society.\u003c\/p\u003e\u003cp\u003eCarson here addresses the intriguing question of how Americans developed the reputation for avid consumption. Both elegantly written and engagingly argued, the book reveals how the rise of the gentry culture in eighteenth-century North America gave rise to a consumer economy.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cary Carson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0813939372\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780813939377\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Virginia Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/03\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.03lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.74h x 6.95w x 0.65d","brand":"Cary Carson","offers":[{"title":"Paperback","offer_id":43926419276031,"sku":"9780813939377","price":29.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_6c5fd3fb-ff01-4f2c-8890-f208993dab53.jpg?v=1681082983","url":"https:\/\/www.whiterainbookhouse.com\/products\/face-value-cary-carson-9780813939377","provider":"WR Book House","version":"1.0","type":"link"}