{"product_id":"fad-free-strategy-daniel-deneffe-9780367243562","title":"Fad-Free Strategy: Rigorous Methods to Help Executives Make Strategic Choices Confidently","description":"\u003cp\u003e\u003cem\u003eFad-Free Strategy\u003c\/em\u003e provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep dives into Operational Strategy, the process of validation, adaptation and possible rejection of those hypotheses.\u003c\/p\u003e \u003cp\u003eOperational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers' ambitions determine whether a strategy will generate the aspired financial results. The book explains, by means of detailed real-world cases across industries, how to generate validated solutions to any strategic problem such as: how to enter successfully into new markets, either as an innovator or as a latecomer? How to defend one's position against aggressive new entrants? Or how to sustain margins when price is the only thing customers seem to care about?\u003c\/p\u003e \u003cp\u003eThis remarkable book contains expert advice from accomplished strategic advisors and thought leaders Daniel Deneffe and Herman Vantrappen. \u003cem\u003eFad Free Strategy\u003c\/em\u003e will be a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from today's hero companies. It will also appeal to economics faculty members teaching graduate courses in business strategy who are looking for an economics-based strategy textbook that is both rigorous and comprehensive. The book's core ideas have been taught successfully in continuing and executive education programs at Harvard University and Hult International Business School. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Daniel Deneffe, Herman Vantrappen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367243563\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367243562\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/23\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.20w x 0.90d","brand":"Daniel Deneffe","offers":[{"title":"Hardcover","offer_id":44159198560511,"sku":"9780367243562","price":42.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4b27ca0c-f12e-4960-b15f-a2e383b38cbd.jpg?v=1689081193","url":"https:\/\/www.whiterainbookhouse.com\/products\/fad-free-strategy-daniel-deneffe-9780367243562","provider":"WR Book House","version":"1.0","type":"link"}