{"product_id":"fads-marketing-tony-harris-9780692041710","title":"FADS Marketing: Food, Alcohol, Drugs, Sex, and the New Marketing World Order","description":"\u003cp\u003eThis isn't another book about advertising. It's an inside look at how companies count on your obsession with food, alcohol, drugs and sex to drive behavior modification-permanently. It's not enough to build a better Super Bowl commercial (sorry, but true); the new end game is about changing your entire mindset. \u003c\/p\u003e\u003cp\u003eConsultant to the brands that define our digital lifestyles, Tony Harris holds nothing back while explaining how FADS have become so relevant in a technology-enabled world. With straight-faced candor, he explains that humans are easily manipulated and marketers know it. That's why the FADS that drive us wild say we're fat, we're no fun, we need to relax, and we'll probably die alone. Anything to get you hooked on the next pea-protein, no whip, grown-in-the-lab latte.\u003c\/p\u003e\u003cp\u003eSpend 10 minutes with Tony Harris and you'll walk away knowing ten things you didn't know before you met him. By the time you finish \u003cstrong\u003eFADS MARKETING\u003c\/strong\u003e, you'll have new insights about: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFood: \u003c\/strong\u003e What marketers know about food-related trigger points; the five senses and stuffing our faces; specialty foods for special consumers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlcohol: \u003c\/strong\u003eWhy booze and the law is a match made in hell; mainstream alcohol marketing featuring weirdos; everyone's doing it (selling alcohol).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDrugs: \u003c\/strong\u003e Marketers know we love a quick fix; yes, you are depressed; the Cannabis revolution.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSex: \u003c\/strong\u003eMarketers know everyone fears rejection; you're gross, no sex for you; who needs 'live nude girls' when you've got sex robots?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEach chapter features expert interviews and wraps with Harris' predictions for what's coming next. Anyone who's worked with him won't be surprised to see that some of them are already happening. The only question left is, what book is coming next from Harris himself, and who's the target? \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tony Harris\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0692041710\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780692041710\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Thinc B2B\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/17\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 186\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.40d","brand":"Tony Harris","offers":[{"title":"Paperback","offer_id":48174883995903,"sku":"9780692041710","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_93c6f718-8aab-4b9c-bc1d-9c776e4e8f4d.jpg?v=1771331153","url":"https:\/\/www.whiterainbookhouse.com\/products\/fads-marketing-tony-harris-9780692041710","provider":"WR Book House","version":"1.0","type":"link"}