{"product_id":"fan-phenomena-bruce-e-drushel-9781783200238","title":"Fan Phenomena: Star Trek","description":"From a decidedly inauspicious start as a low-rated television series in the 1960s that was cancelled after three seasons, \u003ci\u003eStar Trek\u003c\/i\u003e has grown to a multi-billion dollar industry of spin-off series, feature films, and merchandise. Fueling the ever-expanding franchise are some of the most rabid and loyal fans in the universe, known affectionately as Trekkies. Perhaps no other community so typifies fandom as the devoted aficionados of the \u003ci\u003eStar Trek\u003c\/i\u003e television series, motion pictures, novels, comic books, and conventions. Indeed, in many respects, \u003ci\u003eStar Trek\u003c\/i\u003e fans created modern fan culture and continue to push its frontiers with elaborate fan-generated video productions, electronic fan fiction collectives, and a proliferation of tribute sites in cyberspace.\u003cbr\u003e In this anthology, a panel of rising and established popular culture scholars examines the phenomenon of \u003ci\u003eStar Trek\u003c\/i\u003e fan culture and its most compelling dimensions. The book explores such topics as the impact of the recent \"rebooting\" of the iconic franchise on its fan base; the complicated and often contentious relationship between \u003ci\u003eStar Trek\u003c\/i\u003e and its lesbian and gay fans; the adaptation of \u003ci\u003eStar Trek\u003c\/i\u003e to other venues, including live theatre, social media, and gaming; fan hyperreality, including parody and non-geek fandom; one iconic actor's social agenda; and alternative fan reactions to the franchise's villains. The resulting collection is both snapshot and moving picture of the practices and attitudes of a fan culture that is arguably the world's best-known and most misunderstood.\u003cbr\u003eStriking a balanced tone, the contributors are critical yet respectful, acknowledging the uniquely close and enduring relationship between fans and the franchise while approaching it with appropriate objectivity, distance, and scope. Accessible to a variety of audiences--from the newcomer to fan culture to those already well-read on the subject--this book will be heralded by fans as well as serious scholars.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruce E. Drushel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1783200235\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781783200238\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Intellect (UK)\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/15\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 132\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.58h x 6.64w x 0.33d","brand":"Bruce E. Drushel","offers":[{"title":"Paperback","offer_id":48088779686143,"sku":"9781783200238","price":29.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f8eb7452-8399-4be9-9978-17dc70ba356c.jpg?v=1769106564","url":"https:\/\/www.whiterainbookhouse.com\/products\/fan-phenomena-bruce-e-drushel-9781783200238","provider":"WR Book House","version":"1.0","type":"link"}