{"product_id":"fandom-power-calvin-innes-9781919265018","title":"Fandom Power: Marketing in the Age of Nerd Culture","description":"\u003cp\u003eIn a world where fan communities drive trends, fuel billion-dollar franchises, and shape the future of entertainment, understanding fandom is no longer optional, it's essential. \u003cb\u003eFandom Power\u003c\/b\u003e is the ultimate guide for marketers, brand leaders, and creatives looking to harness the cultural force of nerd and fan culture to build deeper, more loyal connections with audiences.\u003c\/p\u003e\u003cp\u003eFrom anime to esports, toys to tech, cosplay to collectibles, this book dives into the subcultures that dominate modern media and consumer behavior. With expert insights, real-world case studies, and practical strategies, Calvin Innes unpacks how brands can authentically engage with fandoms, tap into user-generated content, and co-create alongside their most passionate supporters.\u003c\/p\u003e\u003cp\u003eDiscover how storytelling, community-building, creator partnerships, immersive tech, and fan-first thinking can future-proof your brand in the age of geek dominance. Whether you're a global studio or an indie startup, \u003cb\u003eFandom Power\u003c\/b\u003e will help you thrive where culture, creativity, and commerce collide.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Calvin Innes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1919265015\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781919265018\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Questline Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/25\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d","brand":"Calvin Innes","offers":[{"title":"Paperback","offer_id":48217875087615,"sku":"9781919265018","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_da8e2b6d-cea1-41e7-9ef5-fec62bcdc79e.jpg?v=1772000012","url":"https:\/\/www.whiterainbookhouse.com\/products\/fandom-power-calvin-innes-9781919265018","provider":"WR Book House","version":"1.0","type":"link"}