{"product_id":"fashion-brand-internationalization-byoungho-jin-9781137523365","title":"Fashion Brand Internationalization: Opportunities and Challenges","description":"1. Overview of Fashion Brand Internationalization: Theories and Trends\u003cbr\u003e2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry\u003cbr\u003e3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company\u003cbr\u003e4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong \u003cbr\u003e5. Beaucre Merchandising Co., Ltd.: A Successfully Internationalizing Korean Apparel Company\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Byoungho Jin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137523360\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137523365\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave Pivot\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 142\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.69h x 6.14w x 0.58d","brand":"Byoungho Jin","offers":[{"title":"Hardcover","offer_id":44201787031807,"sku":"9781137523365","price":64.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ef3ae004-f806-40a8-9bc3-e4d689eafc5d.jpg?v=1691491403","url":"https:\/\/www.whiterainbookhouse.com\/products\/fashion-brand-internationalization-byoungho-jin-9781137523365","provider":"WR Book House","version":"1.0","type":"link"}