{"product_id":"fashion-branding-unraveled-kaled-k-hameide-9781563678745","title":"Fashion Branding Unraveled","description":"\u003ci\u003eFashion Branding Unraveled\u003c\/i\u003e introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as \"mass customization\" and \"M-branding,\" to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kaled K. Hameide\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1563678748\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781563678745\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fairchild Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/14\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 7.30w x 0.70d","brand":"Kaled K. Hameide","offers":[{"title":"Paperback","offer_id":44860449063167,"sku":"9781563678745","price":52.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_33aeeaed-10fe-4cf0-ae22-c7bb4ed3ebbd.jpg?v=1709136106","url":"https:\/\/www.whiterainbookhouse.com\/products\/fashion-branding-unraveled-kaled-k-hameide-9781563678745","provider":"WR Book House","version":"1.0","type":"link"}