{"product_id":"fashion-communication-teresa-s-daba-9783030813239","title":"Fashion Communication: Proceedings of the Factum 21 Conference, Pamplona, Spain, 2021","description":"These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Teresa Sádaba\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030813231\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030813239\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/22\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 337\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.09lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.73d","brand":"Teresa Sádaba","offers":[{"title":"Paperback","offer_id":44072369619199,"sku":"9783030813239","price":199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c3908231-4bf1-4219-b049-5e6c50dc046f.jpg?v=1685441550","url":"https:\/\/www.whiterainbookhouse.com\/products\/fashion-communication-teresa-s-daba-9783030813239","provider":"WR Book House","version":"1.0","type":"link"}