{"product_id":"fashion-entrepreneurship-michele-m-granger-9781501331619","title":"Fashion Entrepreneurship: Retail Business Planning","description":"\u003cp\u003e\"\u003cb\u003eThis is a useful step-by-step guide for starting your own apparel boutique or online business.\u003c\/b\u003e\" \u003ci\u003eMarissa Zorola, University of North Texas, US\u003c\/i\u003e\u003cbr\u003eWritten by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker, Birchbox, and Etsy, give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with 130 images show you how to apply the process to your own ideas.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSTUDIO Resources\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e- \u003c\/b\u003eStudy smarter with self-quizzes featuring scored results and personalized study tips\u003cbr\u003e- Review concepts with flashcards of terms and definitions\u003cbr\u003e- Download sample forms and templates for business plan development\u003cbr\u003e- Practice your skills with assignments tailored for each chapter\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePLEASE NOTE: \u003c\/b\u003e Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle \u003cb\u003eISBN \u003c\/b\u003e\u003cb\u003e9781501334245\u003c\/b\u003e\u003cb\u003e.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michele M. Granger, Tina M. Sterling, Ann Cantrell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1501331612\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781501331619\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fairchild Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/07\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.90h x 8.40w x 0.80d","brand":"Michele M. Granger","offers":[{"title":"Paperback","offer_id":43935196610815,"sku":"9781501331619","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_565352ad-adf2-4d75-94f8-b9ad17f6bf0e.jpg?v=1681418417","url":"https:\/\/www.whiterainbookhouse.com\/products\/fashion-entrepreneurship-michele-m-granger-9781501331619","provider":"WR Book House","version":"1.0","type":"link"}