{"product_id":"fashion-in-altermodern-china-feng-jie-9781350200074","title":"Fashion in Altermodern China","description":"\u003cp\u003e\u003ci\u003eFashion in Altermodern China\u003c\/i\u003e examines key features of women's fashion within the cultural and political context of contemporary China. While global brands and styles heavily influence Chinese consumer trends, the Chinese fashion 'system' is formed of its own internal logics and emergent trends, too. Adopting the theoretical term 'altermodern', Feng Jie encourages us to view China in terms of its rapid modernization which presents its own rhythms and meanings, and argues persuasively that Chinese fashion can't be wholly understood in terms of a Western discourse of modernity, postmodernity and the global. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eExpanding our understanding of the fashion 'system', \u003ci\u003eFashion in Altermodern China\u003c\/i\u003e takes on board new trends in global trade, new technologies, and the hybridity of designs and consumption of fashion. Through critical readings of Barthes, on the 'neutral', and Jullien, on 'blandness', both directly influenced by Asian philosophies, the author offers a new perspective on Chinese fashion, arguing that, while global-local contexts lead to identifiably postmodern and hybrid aesthetics, for women in contemporary China the flux and mix of available fashions is experienced in a more open neutral manner than scholars have previously described. Crucially, then, rather than position trends in China only in terms of 'hybridity' (which betrays a Western bias and a binary logic of host-recipient), there are more fluid ways in which we need to understand how women engage in fashion in China today.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Feng Jie\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1350200077\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781350200074\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Visual Arts\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.38d","brand":"Feng Jie","offers":[{"title":"Paperback","offer_id":44075843125503,"sku":"9781350200074","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_79161769-a210-415a-9a16-0f432a26eb06.jpg?v=1685461766","url":"https:\/\/www.whiterainbookhouse.com\/products\/fashion-in-altermodern-china-feng-jie-9781350200074","provider":"WR Book House","version":"1.0","type":"link"}