{"product_id":"fashion-journalism-julie-bradford-9780815386841","title":"Fashion Journalism","description":"\u003cp\u003eThis comprehensively revised and updated second edition of \u003ci\u003eFashion Journalism\u003c\/i\u003e examines the vast changes within the industry and asks what they mean for the status, practices, and values of journalism worldwide.\u003c\/p\u003e\u003cp\u003eProviding first-hand guidance on how to report on fashion effectively and responsibly, this authoritative text covers everything from ideas generation to writing news and features, video production, podcasting, and styling, including advice on how to stay legally and ethically safe while doing so. The book takes in all types of fashion content - from journalism to branded content, and from individual content creation to editorial for fashion brands. It explores their common practices and priorities, while examining journalists' claim to special status compared to other content producers. \u003c\/p\u003e\u003cp\u003eIn conjunction with expanded theory and research, the book includes interviews with journalists, editors, bloggers, filmmakers, PRs, and brand content producers from the UK, the US, China, and the Middle East to offer all a student or trainee needs to know to excel in fashion journalism.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Julie Bradford\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0815386842\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780815386841\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/11\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 328\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.70d","brand":"Julie Bradford","offers":[{"title":"Paperback","offer_id":43941502091519,"sku":"9780815386841","price":46.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_2093f297-f35a-4639-8820-1a6c4a526f51.jpg?v=1681453287","url":"https:\/\/www.whiterainbookhouse.com\/products\/fashion-journalism-julie-bradford-9780815386841","provider":"WR Book House","version":"1.0","type":"link"}