{"product_id":"fashion-marketing-communicatio-gaynor-lea-greenwood-9781405150606","title":"Fashion Marketing Communications","description":"\"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness\"--P. [4] of cover.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gaynor Lea-Greenwood\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1405150602\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781405150606\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/18\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.80w x 0.50d","brand":"Gaynor Lea-Greenwood","offers":[{"title":"Paperback","offer_id":44130551791871,"sku":"9781405150606","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b820c005-5a2f-4255-abe4-066a99a65d3f.jpg?v=1687469982","url":"https:\/\/www.whiterainbookhouse.com\/products\/fashion-marketing-communicatio-gaynor-lea-greenwood-9781405150606","provider":"WR Book House","version":"1.0","type":"link"}