{"product_id":"fashion-marketing-jo-wiltshire-9781398624764","title":"Fashion Marketing: Strategies, Trends and Innovation","description":"\u003cp\u003e\u003cb\u003eTaking a holistic view of the fashion landscape, from fast fashion to high-end, understand marketing principles, practices and the vital role marketing plays within the context of fashion. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eFashion Marketing\u003c\/b\u003e \u003c\/i\u003ecaters to undergraduate students and is also ideal for any student needing a comprehensive introduction to the world of fashion marketing. Covering: \u003cp\u003e\u003c\/p\u003e- Consumer and customer motivations\u003cbr\u003e- E-commerce and social commerce\u003cbr\u003e- Digital and technological advancements\u003cbr\u003e- Global perspectives\u003cbr\u003e- Sustainability and the product lifecycle\u003cbr\u003e- Marketing channels \u003cp\u003e\u003c\/p\u003eStudents will understand the key concepts and fundamentals of fashion marketing, by engaging with practical insights, exercises and various real-world examples throughout this book. Examples include various companies including Marks and Spencer's, Matalan, Chanel, Paynter, Puma and GymShark. In-text resources also include a glossary, key concepts and learning outcomes and exercise questions. Online resources include PowerPoint slides for lecturers, short audio clips and a lecturers' manual.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jo Wiltshire,Catrin Cousins\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398624764\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398624764\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/31\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 328\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Jo Wiltshire","offers":[{"title":"Paperback","offer_id":47611672068351,"sku":"9781398624764","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_aeee8748-db7b-4187-a889-291b8a4fe24d.jpg?v=1764515314","url":"https:\/\/www.whiterainbookhouse.com\/products\/fashion-marketing-jo-wiltshire-9781398624764","provider":"WR Book House","version":"1.0","type":"link"}