{"product_id":"fashion-promotion-gwyneth-moore-9781350090279","title":"Fashion Promotion: Building a Brand Through Marketing and Communication","description":"\u003cp\u003e\u003ci\u003eFashion Promotion\u003c\/i\u003e is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFrom marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. \u003cp\u003e\u003c\/p\u003eThe new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gwyneth Moore\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1350090271\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781350090279\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Visual Arts\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/11\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.30w x 0.40d","brand":"Gwyneth Moore","offers":[{"title":"Paperback","offer_id":44213307048191,"sku":"9781350090279","price":35.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cc4b08e1-b375-4fd9-ad06-9ff8454ed2a1.jpg?v=1692113140","url":"https:\/\/www.whiterainbookhouse.com\/products\/fashion-promotion-gwyneth-moore-9781350090279","provider":"WR Book House","version":"1.0","type":"link"}