{"product_id":"fashion-promotion-in-practice-jon-cope-9781350145474","title":"Fashion Promotion in Practice","description":"\u003cp\u003eFashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eOffering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice. \u003cp\u003e\u003c\/p\u003eBeautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jon Cope, Dennis Maloney\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1350145475\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781350145474\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Visual Arts\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/25\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Jon Cope","offers":[{"title":"Paperback","offer_id":46250563862783,"sku":"9781350145474","price":57.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7cbdaf7e-470a-47e2-b6f2-67f26c55c330.jpg?v=1729600678","url":"https:\/\/www.whiterainbookhouse.com\/products\/fashion-promotion-in-practice-jon-cope-9781350145474","provider":"WR Book House","version":"1.0","type":"link"}