{"product_id":"fashioning-japanese-subcultures-yuniya-kawamura-9781350436626","title":"Fashioning Japanese Subcultures: Decentralization and Diversification as Neotribes","description":"\u003cp\u003e\u003cb\u003eThis second edition brings the definitive empirical work on Japanese youth fashion subcultures up-to-date for the 2020s, featuring three new chapters and essential updates in light of new fieldwork and globalized digital media.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBased on in-depth ethnographic fieldwork in Tokyo and illustrated with striking color images, \u003ci\u003eFashioning Japanese Subcultures\u003c\/i\u003e gives a unique insight into how and why subcultures evolve and what they mean to their members. Defined by style and urban district, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Age-jo in Shinjuku, and Mori Girl in Koenji, articulate identities, affiliations, and aspirations. Over the past 10 years social media has dramatically expanded the reach and impact of these cultural phenomena far beyond their traditional geographic groups, leading to worldwide adoption and adaptation. \u003cp\u003e\u003c\/p\u003eThis second edition features three new chapters on the global impact of anime, manga and cosplay, global youth subcultures and '-cores' in cyberspace and social media, and understanding Japanese subcultures through neofeminist and cyber feminist frameworks. Exploring each subculture over the decade since the last edition, it also features new fieldwork across Tokyo, New York and social media platforms, updated coverage of Euro-American perspectives in light of advancements in postcolonial theory, and new methodological sections on cyberethnography and auto ethnography.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Yuniya Kawamura\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1350436623\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781350436626\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Visual Arts\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/21\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.00d","brand":"Yuniya Kawamura","offers":[{"title":"Paperback","offer_id":47305164390655,"sku":"9781350436626","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5ec58344-d3c7-44fa-93aa-263a9f2b2f53.jpg?v=1758830145","url":"https:\/\/www.whiterainbookhouse.com\/products\/fashioning-japanese-subcultures-yuniya-kawamura-9781350436626","provider":"WR Book House","version":"1.0","type":"link"}