{"product_id":"fast-shopper-slow-store-gary-schwartz-9781476718705","title":"Fast Shopper, Slow Store: A Guide to Courting and Capturing the Mobile Consu","description":"\u003cb\u003eFrom mobile pioneer Gary Schwartz, the author of \u003ci\u003eThe Impulse Economy\u003c\/i\u003e, a short guide to the steps every company must take to connect with the mobile consumer\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eFrom Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals. The shop has lost its connection to this shopper. Gary Schwartz has been at the front lines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples--from Amazon to Barnes \u0026amp; Noble to Google-- \u003ci\u003eFast Shopper, Slow Store \u003c\/i\u003eprovides a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere . . . and see lasting, lucrative results.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gary Schwartz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1476718709\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781476718705\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Atria Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/29\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 80\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.21lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.38h x 5.50w x 0.21d","brand":"Gary Schwartz","offers":[{"title":"Paperback","offer_id":44065863106815,"sku":"9781476718705","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_541a3514-057b-4a6f-b74d-1718b6a5808c.jpg?v=1685403937","url":"https:\/\/www.whiterainbookhouse.com\/products\/fast-shopper-slow-store-gary-schwartz-9781476718705","provider":"WR Book House","version":"1.0","type":"link"}